Which of the three is cheapest for product photos?

Figma Weave is the cheapest to start, with 150 free credits a month. Per image it depends on the model. For Nano Banana Pro, Higgsfield charges 2 credits, about $0.07 to $0.14 depending on the plan and billing, and Flora charges $0.18 at 1K. Google’s own API price is $0.134. Price the model you will use most before you pick a plan.

Can I bring my own API key?

Only on Figma Weave’s Enterprise plan, which lists "own API keys". Flora bills model use through its own plans, and Higgsfield’s pricing page lists no own-key option. What bring your own key means explains the trade-offs.

Do these tools train AI on my images?

Figma Weave says it never trains on your work. Flora says none of your files, prompts or metadata are used to train or fine-tune models, by Flora or its model partners. Higgsfield’s terms allow it to train on your content, inputs and outputs unless you are an Enterprise customer; deleting your content or account stops it from then on.

Higgsfield vs Flora vs Figma Weave for brand teams

Checked September 24, 20267 min read

Short answer

Figma Weave and Flora are node canvases, where you wire AI models into a pipeline you can run again. Higgsfield is a credit-based studio built around video models and ready-made ad templates. Choose Weave if your designers work in Figma, Flora if you want each model billed at its listed price with no markup, and Higgsfield if you need video ads fast. Prices below are as of September 24, 2026.

The three side by side

A node canvas is a board where each box does one job, such as holding a product photo, running an AI model or making an edit, and wires carry each result to the next box. Figma Weave and Flora are built this way. Higgsfield prices every image and video in credits and adds ready-made tools on top, such as Marketing Studio and its 1,500+ ad templates.

	Higgsfield	Flora	Figma Weave
What it is	An image and video studio with its own models, other makers’ models and ad templates	A node canvas for creative teams, with 50+ models and an agent, FAUNA, that builds workflows	A node canvas with most major models plus editing tools such as masks, relighting and upscaling
Who is behind it	Higgsfield Inc., San Francisco, founded in 2023; raised a $400M Series B in August 2026	FLORA, which raised a $42M Series A led by Redpoint Ventures	Figma, which bought Weavy on October 30, 2025
Free plan	A few models, no credits, a watermark on every image, commercial use not included	Text and image models, a limited number of free generations, no video or API	150 credits a month, all image models, a commercial license
Paid from	$19 a month for 270 credits	$18 a seat a month, which buys $18 of model use	$24 a month for 1,500 credits, or $228 a year
How use is billed	Credits per image or per second of video; unused plan credits expire at the end of each billing period	Dollars, at each model’s published cost, with no markup	Credits; each model costs a different number, and extra credits cost $10 per 1,000 on Starter
Video models	Yes, including Kling 3.0, Veo 3.1 and Seedance 2.0	Yes, on paid plans	Yes, including Kling 3, Veo 3.1, Seedance 1.5 and Runway Gen-4.5
Team plan	$79 a seat a month ($65 billed yearly), 1,000 credits a seat	Up to 8 paid seats; guests who only view and comment take no seat	$60 a user a month, 4,500 credits each in a shared pool
API or MCP	Both listed in its menu	Both, from the Starter plan	API workflows listed as coming soon, on Enterprise
Your own API key	Not on its pricing page	Not in its pricing docs	Enterprise plan only
Trains on your uploads	It may, unless you are an Enterprise customer	No	No
Strongest at	Video models and ready-made ad templates	Pricing per model in dollars, and client review on the canvas	Editing tools on the canvas, and the link to Figma Design
Weakest at	Training on uploads outside Enterprise; plan credits that expire each billing period	A small free plan with no video; its listed model prices can sit above the maker’s own	Credit costs that vary by model; your own API keys only on Enterprise

From each company’s own pricing pages, docs and announcements, checked September 24, 2026. Prices in US dollars.

What a team of three pays each month

On monthly billing at September 24, 2026 prices, the three buy different things, so the last column matters more than the price.

Plan	Monthly cost for 3 people	What it buys
Flora Starter	$54	$54 of model use
Flora Pro	$150	$150 of model use, plus a launch bonus while it runs
Figma Weave Team	$180	13,500 credits in one shared pool
Higgsfield Team	$237	3,000 credits

To compare them, price one model on each. Nano Banana Pro, one of Google’s image models, costs 2 credits an image on Higgsfield, so 3,000 credits make about 1,500 images. Flora lists it at $0.18 for a 1K image, so $150 makes about 833. Weave publishes its credit cost for each model on a separate page, so check the models you plan to use before you choose. Google’s own API price for the same image is $0.134.

Higgsfield is strongest at video and ready-made ads

Higgsfield puts its own models, such as Soul for images and Popcorn for storyboards, next to other makers’ video models (Kling, Veo, Seedance) and image models (Nano Banana, GPT Image, Seedream). Its Marketing Studio takes a product photo or a website link and returns a finished ad from one of 1,500+ templates: product shots with or without a model, Meta and Google ad sizes, marketplace listings, and UGC-style video up to 15 seconds. By its own count it had more than 30 million users and $700 million in annualized revenue in August 2026.

Read the terms before you upload client work. Higgsfield’s terms let it train its models on your content, inputs and outputs unless you are an Enterprise customer. Plan credits expire at the end of each billing period, credit packs after 90 days, and refunds are limited to seven days after your first purchase with no credits used. Plans and credit costs are in what Higgsfield is.

Flora bills each model at its listed price

Flora’s plans are a monthly budget in dollars. Each generation is charged at the model’s published cost, and Flora’s docs say there is no markup. Its agent, FAUNA, reads the canvas, adds nodes, picks models and runs up to 50 generations at once, and FAUNA itself costs nothing on any plan. Guests can view and comment without taking a seat, which suits agencies that share work with clients.

The published cost is Flora’s own price list, which can sit above the model maker’s. Flora lists Nano Banana Pro at $0.18 for a 1K image and $0.36 at 4K; Google’s API lists $0.134 for 1K or 2K and $0.24 at 4K. Flora says none of your files, prompts or metadata are used to train models, by Flora or by its model partners.

Figma Weave connects the canvas to Figma

Weave began as Weavy, a Tel Aviv startup founded in 2024 that Figma bought in October 2025. The canvas mixes model nodes with editing nodes (masks, inpainting, relighting, upscaling, outpainting, layers with type), so a team can build a pipeline once and run it on every product. A finished workflow can become a simple tool with its own controls for teammates, and since June 2026 some Weave tools, product shoots among them, run inside Figma Design in an open beta that is free while it lasts. More in what Figma Weave is.

Credits are the part to check. The pricing page says the free plan’s 150 credits come to about 375 images, but each model costs a different number of credits (Weave says Flux costs fewer than Veo 3), and the list per model sits on a separate page. Your own API keys come only with Enterprise.

Which one for which job

If you need	Start with	Why
Video ads from a product photo or a link, quickly	Higgsfield	Video models and 1,500+ ad templates on one credit balance
A product-shot pipeline your designers can run from Figma	Figma Weave	Weave tools run inside Figma Design, in open beta
Client review on the canvas, and a cost you can trace to each generation	Flora	Guests comment for free; each generation is billed in dollars at the model’s listed price
A free start with commercial rights	Figma Weave	150 credits a month on the free plan, with a commercial license
Model spend on your own provider account	Figma Weave Enterprise	The only one of the three that lists your own API keys
Uploads kept out of model training	Flora or Figma Weave	Both say they do not train on your work

Where a brief-in tool is different

All three leave the art direction to you. On a canvas you design the pipeline; in a template tool you pick the template. A brief-in tool starts from a product photo and your brand details and plans the shots itself. Overs is one. It makes no video, has no API, and runs on your own key from OpenRouter, a service that bills many AI models through one account. For the trade-offs between canvases and brief-in tools, see node-based AI workflows explained.

Questions people also ask

Which of the three is cheapest for product photos?: Figma Weave is the cheapest to start, with 150 free credits a month. Per image it depends on the model. For Nano Banana Pro, Higgsfield charges 2 credits, about $0.07 to $0.14 depending on the plan and billing, and Flora charges $0.18 at 1K. Google’s own API price is $0.134. Price the model you will use most before you pick a plan.
Can I bring my own API key?: Only on Figma Weave’s Enterprise plan, which lists "own API keys". Flora bills model use through its own plans, and Higgsfield’s pricing page lists no own-key option. What bring your own key means explains the trade-offs.
Do these tools train AI on my images?: Figma Weave says it never trains on your work. Flora says none of your files, prompts or metadata are used to train or fine-tune models, by Flora or its model partners. Higgsfield’s terms allow it to train on your content, inputs and outputs unless you are an Enterprise customer; deleting your content or account stops it from then on.

Where Overs fits

Overs is a brief-in tool. You give it one product photo and your brand details, and it plans the set, shows the shot plan and an estimated cost, and waits for your yes before it renders. It makes no video and has no API. The plan is free for 40 photos a month; the AI itself costs a few cents a photo on your own key from OpenRouter, a service that bills many AI models through one account.

Free for 40 photos a month. The AI that makes the photos is billed separately, on your own key, with no markup from Overs.

Start free How it works

Sources

Checked on September 24, 2026. Prices, specs and rules change; follow the links for the current versions.