Who owns AI-generated images?
In the US, no one holds copyright in what an AI model generates on its own. The Copyright Office says prompts alone do not make you the author, and on March 2, 2026 the Supreme Court declined to hear Thaler v. Perlmutter. You can own the human parts: your own photo or artwork that shows in the result, your creative edits, and your selection and arrangement. Tool terms pass you whatever rights exist, which may be none.
The answer by country
The US, the EU and the UK all agree that a machine is not an author. They differ on whether an image with no human author gets any protection at all.
| Where | Image made by AI on its own | What a person can own | Main source |
|---|---|---|---|
| United States | No copyright. The Copyright Act requires a human author (D.C. Circuit, March 18, 2025; Supreme Court review denied March 2, 2026). | Human-made material visible in the output, creative edits, and the selection and arrangement of elements | US Copyright Office report, January 29, 2025 |
| European Union | No EU law on the point. Member states told the Council of the EU in December 2024 that only a natural person can be an author, so purely AI-generated works are not protected. | AI-assisted work, if the human input was significant and the usual originality test is met | Council of the EU summary, December 20, 2024 |
| United Kingdom | Possibly. Section 9(3) of the Copyright, Designs and Patents Act 1988 makes the person who made "the arrangements necessary" the author of a computer-generated work, for 50 years. The government’s March 2026 report says there is no case law on how it applies. | Work made with AI as a tool, on the normal originality test | CDPA 1988 sections 9(3) and 12(7); UK report, March 2026 |
The Thaler ruling, and the case still open
Stephen Thaler asked to register an image his system, the "Creativity Machine", made on its own, and listed the machine as the author. The D.C. Circuit refused on March 18, 2025, holding that the Copyright Act requires a human author. The same opinion says the rule does not bar copyright in work made by or with the assistance of AI; the author has to be the human who used it. The court denied rehearing on May 12, 2025, and the Supreme Court denied review on March 2, 2026 (docket 25-449). That case is over.
One challenge is still open. In Allen v. Perlmutter, in federal court in Colorado, artist Jason Allen contests the Office’s September 5, 2023 refusal to register his AI-generated image "Théâtre D’opéra Spatial". Both sides asked the judge to decide without a trial, and the last brief was filed on February 27, 2026. When we checked the public docket on September 24, 2026, no ruling had been posted.
What this means for AI product photos
Most brand images made with AI mix human and machine work, so ownership is split inside a single file.
- Your label art, logo and packaging design stay yours if you own them. When your own artwork shows in the render, the Copyright Office treats that visible part as your authorship, as it did with the Rose Enigma drawing.
- The generated scene around the product (the light, props and background) is likely unprotected in the US if the model made it from a prompt. A competitor who copies only that part may not infringe your copyright.
- Your retouching, compositing and layout count if they are creative and substantial. Color tweaks and small fixes probably do not.
- Your logo and brand name are protected by trademark law, which does not depend on who drew the pixels. See logos and trademarks in AI images.
If a hero image has to be yours alone, build it so the key parts are human-made: supply a real product photo, design the type and layout yourself, and use AI for the parts you could live with someone copying.
What the tools’ terms say
Terms of service settle what the tool company claims. They cannot create a copyright the law does not give, which is why OpenAI assigns you its rights in outputs "if any". For what the same terms say about commercial use and legal cover, see can you use AI images commercially.
| Tool | Who owns the output under its terms | Worth knowing | Terms date |
|---|---|---|---|
| OpenAI (ChatGPT, API) | You. OpenAI assigns you whatever rights it has. | Other users may get similar output, and your assignment does not cover theirs. | Effective January 1, 2026 |
| Google Gemini API | Google says it will not claim ownership of generated content. | Google may generate the same or similar content for others. | Last modified April 28, 2026 |
| Midjourney | You, "to the fullest extent possible under applicable law". | A company with more than $1,000,000 a year in revenue must be on the Pro or Mega plan to own its outputs. Images are public and remixable unless you use Stealth mode. | Effective May 27, 2026 |
| OpenRouter, a service that gives one account for many AI models | Set by each model maker’s terms, not by OpenRouter. | You agree to follow each model’s terms when you use it. | Last updated August 31, 2026 |
Keep a record of the human work
Ownership questions turn on evidence of what a person did. The record costs little to keep as you work and is hard to rebuild a year later.
Image ID and final file name: Date finished: People involved and their roles (art director, retoucher, designer): Human-made inputs used (own photos, sketches, label art), with file names: AI tool, model and version, and the terms version in force that day: Prompts used, and how many renders were made: Which render was picked, by whom, and why: Edits made after the render (retouching, compositing, type, layout), with layered files saved: Parts that are AI-generated and not claimed: Short description of the human contribution, for a copyright registration:
- Save every render, including the ones you reject, and mark the pick. See how many AI renders it takes per usable photo.
- Keep layered working files so your edits can be shown step by step.
- Save a copy of the tool’s terms as they read on the day you made the image.
- If you register, disclose the AI material and claim only the human part.
- Put ownership of the human parts in writing with any agency or freelancer who worked on the file.
Questions people also ask
- Can I register copyright in an AI image I edited?
- Yes, for your edits, if they are creative enough to count on their own. In the Zarya of the Dawn decision the Office refused credit for small changes to a character’s lips as too minor and imperceptible. Describe what you changed, disclose the AI-generated parts, and expect the registration to cover only your contribution.
- Can a competitor copy my AI-generated ad?
- In the US, the parts a model generated from a prompt may have no copyright, so copying only those parts may not infringe. Other rules can still protect you: your trademark, your own photos or artwork visible in the ad, and unfair competition law if the copy confuses buyers.
- Does the UK rule mean I own AI images I make in Britain?
- Possibly. Section 9(3) of the 1988 Act names the person who made the arrangements for a computer-generated work as its author, with protection for 50 years. There is no case law applying it to generative AI, and in March 2026 the government proposed removing that protection while keeping it for AI-assisted work. On September 24, 2026 the section was still in force.
- Who owns images an agency makes for me with AI?
- Your contract decides who owns the human parts. In the US, copyright in those parts belongs first to the person who made them, unless it is a work made for hire or the rights are transferred. Ask the agency to transfer its rights, confirm the tool terms allowed commercial use, and hand over the prompts, models and references it used. The contract points are listed in telling clients you used AI.
Where Overs fits
Overs keeps every attempt, records approvals, and exports each campaign with the prompt, model and reference pictures behind every photo, so much of the record above exists without extra work. The image model’s own terms still decide what rights you receive from it.
Free for 40 photos a month. The AI that makes the photos is billed separately, on your own key, with no markup from Overs.
Sources
- US Copyright Office: Copyright and Artificial Intelligence, Part 2: Copyrightability (January 29, 2025)
- US Copyright Office: Copyright Registration Guidance for Works Containing AI-Generated Material (March 16, 2023)
- US Copyright Office: Zarya of the Dawn decision letter (February 21, 2023)
- US Copyright Office: Copyright and Artificial Intelligence (reports and registration decisions)
- US Court of Appeals for the D.C. Circuit: Thaler v. Perlmutter, No. 23-5233 (March 18, 2025)
- Supreme Court of the United States: Docket 25-449, Thaler v. Perlmutter
- CourtListener: Allen v. Perlmutter, D. Colo. 1:24-cv-02665 (docket)
- Cornell Law School LII: 17 U.S.C. § 201, ownership of copyright
- legislation.gov.uk: Copyright, Designs and Patents Act 1988, section 9
- legislation.gov.uk: Copyright, Designs and Patents Act 1988, section 12
- GOV.UK: Report on Copyright and Artificial Intelligence (March 2026)
- Council of the European Union: Revised Presidency summary on generative AI and copyright (December 20, 2024)
- OpenAI: Terms of Use
- Google AI for Developers: Gemini API Additional Terms of Service
- Midjourney: Terms of Service
- OpenRouter: Terms of Service