Is 1080 x 1080 still fine for Facebook ads?

Meta accepts it. Its help page lists 1080 x 1080 as the recommended minimum for a square Facebook Feed image, and square placements such as Marketplace and carousels ask for at least 1080 x 1080. For feed ads, the Ads Guide recommends 4:5 at 1440 x 1800, which takes up more of the screen than a square.

Can one image run on both Facebook and Instagram?

Yes. Both feeds take the same 4:5 file at 1440 x 1800, and both Stories placements take the same 9:16 file at 1440 x 2560. The text limits differ: Meta recommends a 27-character headline for Facebook Feed and 40 characters for Instagram Feed.

What size is a Facebook ad on a computer?

The right column runs only on desktop. Meta recommends 1:1 at 1080 x 1080 or larger there, accepts images down to 254 x 133, and advises no words on the image. On desktop Facebook Feed, Meta shows video at 1:1, so a 4:5 video can get black bars on each side.

Facebook and Instagram ad sizes (2026)

Checked September 24, 20268 min read

Short answer

Make three versions of every ad image: 4:5 at 1440 x 1800 pixels for Facebook and Instagram feeds, 9:16 at 1440 x 2560 for Stories and Reels, and 1:1 at 1080 x 1080 or larger for carousels, Marketplace and the right column. Save JPG or PNG under 30 MB. In the 9:16 version, keep words and logos out of the top 14%, the bottom 35% and 6% of each side. These are Meta’s Ads Guide numbers as of September 2026.

Sizes by placement

Meta keeps one spec page per placement in its Ads Guide. These are the image numbers from those pages on 24 September 2026. "Export at" is the resolution Meta recommends. The smallest size is the floor Meta accepts, not a target.

Placement	Shape	Export at	Smallest Meta accepts
Facebook Feed	4:5	1440 x 1800	600 wide, 750 tall
Instagram Feed	4:5	1440 x 1800	500 wide
Facebook Stories and Instagram Stories	9:16	1440 x 2560	500 wide
Instagram Reels	9:16	1440 x 2560	500 wide
Facebook Reels	9:16	1440 x 2560	600 x 600
Carousel in Facebook Feed	1:1	At least 1080 x 1080, 2 to 10 cards	Not listed
Carousel in Instagram Feed	4:5 if all cards are images, 1:1 if any card is a video	At least 1080 x 1080, 2 to 10 cards	Not listed
Facebook Marketplace	1:1	At least 1080 x 1080	Not listed
Facebook search results	1.91:1 to 1:1	At least 1080 x 1080	600 x 600
Facebook right column (desktop only)	1:1	At least 1080 x 1080	254 x 133

Source: Meta Ads Guide spec page for each placement, checked 24 September 2026.

Each placement also takes other shapes. Meta’s placement chart lists 1.91:1, 16:9 and 1:1 as accepted in Facebook Feed. For Instagram Feed images, the Ads Guide sets 400 x 500 as the tallest shape and 191 x 100 as the widest. For every Stories and Reels placement, Meta recommends 9:16 for both images and video. Ads in the Threads feed accept all six shapes on the chart, from 1.91:1 to 9:16.

Safe zones for Stories and Reels

In a 9:16 ad, Meta places the profile icon over the top of your image and the call-to-action over the bottom. Its Stories and Reels spec pages say to keep roughly 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key elements. In pixels:

Frame	Clear at top	Clear at bottom	Clear each side	Safe box for words and logos
1440 x 2560	358 px	896 px	86 px	1268 x 1306, starting 358 px down
1080 x 1920	269 px	672 px	65 px	950 x 979, starting 269 px down

Worked out from Meta’s 14%, 35% and 6% guidance and rounded to whole pixels.

If a Reels ad carries a legal disclaimer, Meta says to leave the bottom 40% free instead. That is 1024 px of a 2560 px frame.
On phones taller than 9:16, Meta may zoom the ad to fill the screen, which crops outside the safe zone, or show it at 9:16 on a black background.
For Instagram Feed ads at 1:1 or 4:5, Meta asks you to keep the bottom and side edges clear. A 9:16 video in Instagram Feed follows the Reels safe zone.
For Facebook Reels images and the right column, Meta recommends no text on the image at all, because the image shows small.
Ads Manager has a Safe zone guardrail you can switch on. It draws the safe area on your creative as a yellow overlay.

For a product photo, the product, the headline and the logo all belong in the band between 14% and 65% of the height, measured from the top. Frame the shot for that band when you plan it. Cropping a finished frame to fit can cut the product or leave it floating in empty space. For headlines set onto the image, see how to get text right in AI images.

File types, file size and text length

Meta accepts 17 image formats, including JPG, PNG, WEBP, HEIC, TIFF and PSD, and recommends JPG or PNG. Images can be up to 30 MB and videos up to 4 GB. Meta allows a small error in the shape: 1% for Instagram placements and Stories, 3% for Facebook Feed, Facebook Reels and search. Export at the exact ratio instead of trusting a crop that looks close.

Placement	Primary text	Headline	Description
Facebook Feed	50 to 150	27	Not listed
Instagram Feed	125 (up to 30 hashtags)	40	Not listed
Facebook Stories	125	40	Not listed
Instagram Stories	125	Not listed	Not listed
Facebook Reels	40	55	Not listed
Instagram Reels	44	Not listed	Not listed
Marketplace and search results	125	40	30
Right column	Not listed	40	Not listed
Carousel in Facebook Feed	80	20	18

Characters, from Meta’s Ads Guide. Meta lists these as text recommendations, separate from its technical requirements, and says longer text may be cut off.

Meta’s general advice page gives one set of numbers for most placements: 125 characters of primary text, a 40-character headline and a 25-character description. Where a placement page is stricter, write to the placement page.

Where Meta’s own pages disagree

Meta’s Ads Guide, placement chart and help pages do not all match. These are the four differences you are most likely to hit, and the file that satisfies both sides.

Resolution. The Ads Guide asks for 1440 pixels wide. Meta’s help page on minimum image sizes still lists 1080 x 1080 for Instagram Feed, Stories and Reels, and 1200 x 1200 for Marketplace and the right column. A 1440-wide file meets both.
Instagram Feed shape. The Ads Guide and the placement chart recommend 4:5. Meta’s "Best practices for aspect ratios" page still says 1:1 for single-image ads in Instagram Feed. Both shapes are accepted; at the same width, the 4:5 version is 25% taller.
Right column. The Ads Guide page says 1:1. The placement chart marks 1.91:1 as recommended and 1:1 as accepted. A 1:1 file runs under both.
Carousel cards. The Instagram Feed carousel page lists 4:5 for image-only carousels. The best-practices page says 4:5 cards are only available for Advantage+ catalog ads built from your product catalog. If Ads Manager refuses a 4:5 card, make every card 1:1.

What Meta does when you skip a size

Ads Manager adjusts your media to fit more placements. Meta says that if you do not supply all four shapes (square, vertical, portrait and horizontal), it fills the gaps with padding, media expansion, cropping and other AI features, and it tells you to review those crops before you publish. Meta also notes that some of its creative enhancements are on by default and can change the text you uploaded.

For AI-made product photos, supply the 4:5, 9:16 and 1:1 versions yourself and check the enhancement settings on each ad. An automatic crop can cut a label in half, and an automatic expansion adds new pixels next to your product that nobody checked. How to adapt one campaign to every ad size covers making all three from one set of renders.

Getting these sizes out of an AI image model

Image models have their own size menus, and neither Nano Banana nor GPT Image 2.5 outputs all three of Meta’s sizes directly. From Google’s and OpenAI’s developer docs, checked 24 September 2026:

Meta target	Nano Banana at 1K	Nano Banana at 2K	GPT Image 2.5
4:5, 1440 x 1800	928 x 1152: enlarge	1856 x 2304: scale down, trim to exact 4:5	Ask for 1536 x 1920, scale down (1800 is not a multiple of 16)
9:16, 1440 x 2560	768 x 1376: enlarge	1536 x 2752: scale down, trim to exact 9:16	Ask for 1440 x 2560 directly
1:1, 1080 or larger	1024 x 1024: enlarge slightly	2048 x 2048: scale down	Ask for 1440 x 1440 directly

Nano Banana sizes are from Google’s table for Nano Banana 2 and Nano Banana Pro. GPT Image 2.5 accepts custom sizes in multiples of 16, up to 3840 px on an edge.

A 1K render passes Meta’s minimums but falls short of the 1440-wide recommendation, so enlarge it with an upscaler or render the keeper again at 2K. Google’s 4:5 and 9:16 sizes are a fraction of a percent off the exact ratio, so trim a few pixels after scaling. Check the product after every resize, using the AI image QA checklist.

What changed in 2025 and 2026

Higher resolution. The Ads Guide now lists 1440 x 1800 for feeds and 1440 x 2560 for Stories and Reels. Meta’s help page on minimum sizes still lists 1080 x 1080 for most placements.
"Ad" replaces "Sponsored". Meta began labeling ads "Ad" instead of "Sponsored" on Instagram in March 2026, MediaPost reported. Meta’s help center says the change covers Facebook and Instagram and is rolling out gradually.
AI labels. In July 2026 Meta updated its "AI info" labels on ads to cover third-party AI tools it detects, as well as its own, Social Media Today reported. See do you need to label AI images in ads.

Checklist before you upload

Three files per ad: 4:5 at 1440 x 1800, 9:16 at 1440 x 2560, and 1:1 at 1080 x 1080 or larger.
Each file at its exact ratio, saved as JPG or PNG, under 30 MB.
In the 9:16 file, the headline, logo and product sit inside the safe box: 1268 x 1306 at 1440 wide.
No words on images meant for Facebook Reels or the right column.
Primary text and headline within the limits for your main placement.
Safe zone guardrail switched on in Ads Manager, and every automatic crop and expansion previewed.
The product checked in every version: label, color, shape and count.
AI disclosure settled before launch. See do you need to label AI images in ads.

Questions people also ask

Is 1080 x 1080 still fine for Facebook ads?: Meta accepts it. Its help page lists 1080 x 1080 as the recommended minimum for a square Facebook Feed image, and square placements such as Marketplace and carousels ask for at least 1080 x 1080. For feed ads, the Ads Guide recommends 4:5 at 1440 x 1800, which takes up more of the screen than a square.
Can one image run on both Facebook and Instagram?: Yes. Both feeds take the same 4:5 file at 1440 x 1800, and both Stories placements take the same 9:16 file at 1440 x 2560. The text limits differ: Meta recommends a 27-character headline for Facebook Feed and 40 characters for Instagram Feed.
What size is a Facebook ad on a computer?: The right column runs only on desktop. Meta recommends 1:1 at 1080 x 1080 or larger there, accepts images down to 254 x 133, and advises no words on the image. On desktop Facebook Feed, Meta shows video at 1:1, so a 4:5 video can get black bars on each side.

Where Overs fits

In Overs you say what a set is for, such as feed ads or a banner, and the shot plan covers each deliverable. Overs does not upload to Ads Manager or publish ads. You export the files and upload them yourself.

Free for 40 photos a month. The AI that makes the photos is billed separately, on your own key, with no markup from Overs.

Start free How it works

Sources

Checked on September 24, 2026. Prices, specs and rules change; follow the links for the current versions.